The year 2017 witnessed Prada's continued reign as a powerhouse in the fashion world, marked by distinct and memorable collections for both men and women. While the term "Monturen" isn't a standard Prada term, we can interpret it to refer to the overall framework, structure, and visual presentation of the brand's offerings in 2017, particularly focusing on the architectural staging and the impactful designs themselves. This exploration delves into the Spring/Summer 2017 collections, examining the innovative set design, the key pieces within the 49 looks of the women's show, and the overall aesthetic that defined Prada's identity that year. We will also briefly touch upon the menswear collection and the subsequent Fall 2017 show to provide a complete picture of Prada's 2017 vision.
SS 2017 Women’s and Men’s: A Shared Architectural DNA
The Spring/Summer 2017 season saw Prada present distinct yet interconnected collections for both men and women. The common thread, beyond the inherent Prada DNA of sophisticated minimalism and unexpected details, was a subtle architectural influence that manifested in both the clothing and the show's staging. The women's collection, with its layered silhouettes and structured pieces, echoed the multi-layered architectural set designed by AMO, reflecting a similar complexity and interplay of forms. The menswear collection, while possessing a different aesthetic, shared this underlying architectural sensibility through its clean lines and carefully considered proportions. The shows themselves, although separate, felt connected through this shared language of form and structure, creating a cohesive brand narrative for the season.
SS 2017 Womenswear: 49 Looks of Layered Complexity
The Prada Spring/Summer 2017 womenswear show presented 49 looks that were a masterclass in controlled chaos. The collection explored the juxtaposition of seemingly disparate elements: delicate floral prints clashed with sharp tailoring; flowing fabrics were contrasted with structured outerwear; and soft pastels were balanced by bold, graphic patterns. This layering wasn't merely aesthetic; it reflected a complex interplay of femininity and power, softness and strength.
The set itself, conceived by AMO as "layers of diverse architectures," perfectly mirrored this thematic approach. The central space, stripped bare to its essentials, featured a linear structure that acted as a stark divider, yet simultaneously amplified the overall effect. This architectural framework provided a powerful backdrop for the collection, emphasizing the structured silhouettes and the deliberate layering of fabrics and textures. The models moved through this space, becoming integral parts of the overall architectural narrative. The interplay of light and shadow further enhanced this effect, casting dramatic highlights and shadows that accentuated the intricate details of each garment.
Key pieces within the 49 looks included:
* The Layered Dresses: Many of the dresses featured multiple layers of sheer fabrics, creating a sense of depth and movement. These layers were often subtly patterned, adding a touch of unexpected complexity. The layering technique was not just about visual texture; it also added a sense of dynamism to the garments.
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